VOM ARTICLE : Nollywood Invasion
The Nollywood invasion is a welcome development without a doubt but we must apply it wisely and make sure the hands behind the lens, mics and pens are talented professionals, nation builders and not destroyers
Life as we know it has been slowly infiltrated by our vibrant and growing entertainment industry, which in one word is known as Nollywood.
Nollywood is like a coin with two sides to it, Nollywood in the past decade and a half has brought tremendous dividend to Nigeria as a whole. It has allowed young people have a voice and platform to expressing their creativity, energy and talent, with the slow rate of employment growth, Nollywood has been able to fill the vacuum and play a pivotal role in restoring hope for job creation for the average Nigerian youth.
Nollywood can accommodate administrators, technicians, creative/talented persons, legal professionals etc. The industry does not only entertain Nigerians but Africa as a whole and slowly elevating to the global stage, “hopefully”, we just need to get things right and attract more serious investors/ investments.
The hands at the other side of the lens, “the entertainment content producers seem to underrate or are ignorant of the powers of the industry and its impact/ influence on the audience, communities, nation, continent and the world as a whole.
Through Nollywood we are slowly eroding our culture and moral values; it can be a transformation tool or a disintegration tool, as stakeholders in the industry we all want to make profits but are we interested in the impact of our content on the audience. The question is, are we building or destroying the moral values of our culture? From the inception of Nollywood up until now, what has been the value of the Nigerian youths, the young men and women, is it getting better or worse? These are the leaders of tomorrow, are we building a stronger tomorrow with our entertainment content or a weaker one.
The Nollywood invasion is a welcome development without a doubt but we must apply it wisely and make sure the hands behind the lens, mics and pens are talented professionals, nation builders and not destroyers, so the world will have a positive view of the industry and the nation, also adding positive values to the consumers which is mainly the youths, thereby making the world a better place. Let our conscience be our guide and not money or Hollywood, even thou we must still learn from them at the same time.
As I drop my pen, I will say, “Hail Nollywood”, keep invading and conquer the world but do it wisely with social responsibility at the back of our minds, Showing Hollywood how to entertain.
Author : Ovie Ekajeh
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